Thornton Distilling Co.—
Thornton Distilling Co. was established within Illinois’ oldest standing brewery. To communicate this important aspect of the brand, the logo mark resurrects a key element from the building’s past, the water tower. The identity serves as a reminder of the building’s history, but it also signifies the restoration and continuation of the brewing and distilling traditions that helped shape the town of Thornton, Illinois. As the brand expands, it will always be rooted in the history of Thornton and its storied home.